Media Planning & Strategy
Leading edge thinking on a vital topic for those in marketing communications        
Stop and reflect on the massive changes which have taken place in the marketing communications mix        
Think through media planning from a zero based start point, taking into account target market, competitors and innovation in media planning        
Challenge current thinking on media planning and develop an ongoing process of reviewing new media opportunities        
The change from passive consumption to active information gathering in marketing communications thinking        
Achieve an integrated marketing communications plan        
Measure the communications plan and get a payback
On-Line Media Planning and strategy
How does the Internet differ from other marketing channels?
Audience beahviour online
Who's spending and what on - some context
How do the unique characteristics of online dictate your approach?
What are the key factors that will influence your online strategy?
How can you overcome the key challenges of online advertising and maximize ROI?
Online advertising: how to attract more site traffic and build your brand online
Understanding the role of online media in the decision making process
How to buy behaviour rather than demographics
Getting a feel for response vs branding task media planning
Planning for real-time behavioural and sequential-consideration activity
What works when
Media buying options, rates and negotiation
The importance of integration with other channels
Developing a good brief and understanding channel split
Optimising performance through creative execution
The role of creative in generating response
Available formats and what the future might hold
Brand interaction to build customer understanding
Delivery, measurement and analysis
3rd party Advertising options and how to use them effectively
Analytics and online Advertising
Measuring campaign effectiveness beyond clicks and sales
Using 3rd party research tools such as  to understand the wider context