11. Introduction to AdWords
1.1 Overview of AdWords
1.2 Getting Started with AdWords
2. AdWords Account and Campaign Basics
2.1 Account Management Basics
2.2 Campaign Management Basics
2.3 Ad Group Management Basics
3. AdWords Ad Formats
3.1 Overview of Ad Formats
3.2 Ad Formats Guidelines & Best Practices
4. AdWords Targeting and Placements
4.1 Overview of Targeting and Placements
4.2 Keywords and Keyword Targeting
4.3 AdWords Language & Location Targeting
4.4 Placement Targeting for the Display Network
4.5 Location Extensions
5. AdWords Bidding and Budgeting
5.1 Overview of Bidding
5.2 Overview of Budgets
6. Policies and Ad Quality Topics
6.1 AdWords Policies
6.2 Ad and Site Quality
6.3 Invalid Clicks Issues
7. AdWords Billing and Payments
7.1 Overview of Billing and Payments
7.2 AdWords Billing - Postpay Options
7.3 AdWords Billing - Prepay Options
7.4 AdWords Billing - Monthly Invoicing
8. Display Advertising on the Google Display Network
8.1 Communicating Value of Display and the Google Display Network
8.2 Plan a Campaign
8.3 Generate Creatives
8.4 Implement a Campaign and Ad Groups
8.5 Measure Performance
8.6 Optimize and Refine
9. Display Advertising on YouTube
9.1 Communicating the Value of Display on YouTube
9.2 Plan a Campaign
9.3 Generate Creatives
9.4 Implement a Campaign and Ad Groups
9.5 Measure Performance
9.6 Optimize and Refine
10. AdWords Tools
10.1 Overview of AdWords Tools
10.2 AdWords Editor
11. Performance Monitoring and Conversion Tracking
11.1 Overview of Performance Monitoring and Conversion Tracking
11.2 AdWords Reporting
11.3 Conversion Tracking Basics
11.4 Advanced Conversion Tracking and Best Practices
12. Google Analytics
12.1 Overview of Google Analytics
12.2 Getting Started with Google Analytics
12.3 Google Analytics Goals and Funnels
12.4 Google Analytics Filters
12.5 Overview of Google Analytics Reporting
12.6 Google Analytics Report Types
12.7 Related Google Analytics Tools and Services
12.8 Driving Improvements with Google Analytics Data
13. Optimizing Performance
13.1 Overview of Optimization
13.2 Optimizing AdWords Campaigns and Ad Groups
13.3 Optimizing Websites and Landing Pages
13.4 About Google Website Optimizer
13.5 Using Google Website Optimizer
13.6 Optimizing for Greater Conversions
14. Managing Multiple Accounts
14.1 Overview of Managing Multiple Accounts
14.2 Managing Accounts with My Client Center (MCC)
14.3 Using AdWords API
15. Selling and Representing AdWords
15.1 The AdWords Value Proposition
15.2. Selling the Benefits of AdWords
15.3 Maintaining Client Relationships
Μεθοδολογία Υλοποίησης Σεμιναρίου & Οπτικοακουστικά Μέσα